Hello, VIP Buyer

The Supply & Innovation Day offers a revolutionary approach to B2B interactions with a curated 1:1 Meeting Programme, providing guaranteed 10 pre-selected, relevant supplier meetings (20 minutes each) from a pool of over 250+ pan-European suppliers. This ensures focused, high-calibre engagements without the uncertainty of supplier qualifications. Enjoy a tailored VIP experience featuring personalized event itineraries, luxury accommodation, and premium networking environments, all designed for senior decision-makers, ensuring your time is both productive and memorable. 

This exclusive event is designed for high-profile procurement executives from leading European café chain operators, hotel groups, contract caterers, retail operations, and foodservice companies. With an average annual budget of €20 million, these decision-makers are at the forefront of exploring disruptive innovations and forging strategic partnerships to propel business growth. Whether you're seeking to optimize supply chains or stay ahead of industry trends, this day offers unparalleled opportunities to connect with peers and industry pioneers who share your ambition. 

ECS+COHO 2025 presents a high-profile multi-event format with four integrated events under one roof: The Supply & Innovation Day (1-to-1 Meetings), the prestigious European Coffee & Hospitality Awards/Gala Dinner, the COHO Expo, and The European Coffee Symposium Talks. This setup maximizes opportunities for new business development, networking, and learning.

Benefit from strategic knowledge exchange with access to industry leaders like Jeffrey Young, CEO and Founder of Allegra, and insights from the Allegra World Coffee Portal team. These sessions will provide actionable market insights and trend forecasting from leading industry players, entrepreneurs, and experts.

Moreover, the event offers an efficient business development platform through a streamlined, proprietary 5-step process designed to establish new business relationships and explore supply chain opportunities. This comprehensive approach ensures that every interaction is meaningful and strategically aligned with your business goals.

Finally, buyers can look forward to an all-encompassing experience that includes luxury accommodation at the JW Marriott Berlin and first-class hospitality. 

To make the most of ECS+COHO 2025, VIP Buyers should leverage the access to the Online Supplier Portal and work closely with their dedicated VIP Experience Success Manager. This personalized support ensures that you can select meetings that align with your business objectives and curate a meeting programme unique to your needs. Prepare by researching potential suppliers in advance via the Supplier Portal couldn't be easier, setting clear meeting objectives, and making time for keynote sessions. Engage actively in networking events and workshops to build meaningful connections that extend beyond the event. With the support of your Success Manager, every aspect of your participation is tailored to enhance your experience.