Mon 11 Sep 2023
Meet the Buyer: Cambridge University
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"We have no single use containers on our premises - sustainability is crucial."
What customer shifts have you noticed in the last 2 years?
Mindful spending.
Which key trends are impacting your business in 2023?
People rely a lot on coffee because everyone is so tired! And alcohol to relax.
Are there any key trends that have decelerated in the last 12 months?
Sugar – people want more nutrition and less sugar. And working from home – people want to work from cafes now.
Which hero product have you launched recently? Tell us more!
Chalo – chai tea. We met at ECS last year!
What are you currently looking for in terms of new products and innovation?
Sustainability, low carbon footprint and nutritional value.
In which product categories have you witnessed a substantial spike in demand?
Interestingly, products that are trends sometimes don’t sell so well because they are too expensive. It’s about trying to find a happy medium.
How important is sustainability for your business?
Crucial. It’s something we are working on very hard on right now. We have no single use containers on our premises.
What’s your personal mantra?
Be kind.
What’s your favourite book of all time?
Surrounded by Idiots by Thomas Erikson.
