Mon 17 Jun 2024 • European Coffee Symposium
Maximize Your ROI at ECS 2024: Top 10 Tips for Success
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Where Connections Ignite Opportunities
ECS 2024 presents an unparalleled opportunity for key industry suppliers and operators in the coffee shop chain and foodservice sectors. Here are Allegra’s top 10 ways to maximize your return on investment and leverage tailored business opportunities at this year’s event.
BEFORE THE EVENT
Set SMART Objectives - Define why you’re attending ECS 2024. Are you looking to win new accounts, test buyer responses to a new product, gain insights for market expansion, or stay up-to-date with changing buyer preferences? Setting Specific, Measurable, Achievable, Relevant, and Timely objectives will help you maintain focus and accurately analyse your success post-event.
Identify Your Target Audience - Determine which operator types to engage with. Whether focusing on coffee chains, contract caterers, or exploring broader approaches, targeting unconventional channels can open new opportunities.
Diversify Your Meeting Targets - Meet with a mix of small, medium, and large-scale businesses. Smaller operators can adopt new products quickly, while larger ones may take longer but offer substantial long-term gains.
Research Your Chosen Operators - Ensure you meet the necessary certifications required by operators and consider regional preferences. Understand how your product can succeed in different markets such as Germany, France and Poland.
ON THE DAY
Personalise and Customise - Tailor each presentation to the specific brand and buyers in front of you. Personalised approaches resonate more and demonstrate your commitment to their needs.
Focus on Numbers - Buyers at ECS are concerned with margins, ROI, and bottom lines. Clearly articulate how your product fits into their structure and contributes to their business goals.
Create Memorable Experiences - With limited time to impress, make each second count. Ensure your pitch is engaging and memorable to leave a lasting impact.
Know Your Business Inside Out - Be prepared to answer any questions about your business and products. Anticipate queries and respond confidently and knowledgeably.
Keep It Concise - Buyers may meet up to 20 suppliers in one day. Ensure your marketing materials are concise, informative, and easy to take home.
Leverage Networking Opportunities - Use every opportunity to network, including awards dinners and conferences. Engage with attendees on social media to create additional touchpoints even if you don’t meet them during the scheduled sessions.
Additional Tips
Stay Organised - Keep track of all your meetings, sessions, and contacts. Use a simple notebook to jot down important points and follow-ups.
Network Strategically - Networking isn’t just about the scheduled meetings. Engage with fellow attendees during breaks, dinners, and other informal settings.
Follow Up Promptly - After the event, follow up with the contacts you made. A quick email or phone call can solidify new relationships and potential business deals.
Stay Updated - Keep an eye on the ECS website and social media channels for any last-minute updates or opportunities. Being informed can help you take advantage of unexpected opportunities.
Prepare Marketing Materials - Have digital and physical copies of your marketing materials ready. Ensure they are up-to-date and easily accessible.
Join ECS + COHO 2024
Over the last decade, ECS has established itself as Europe’s premier business development platform for the coffee and hospitality sectors. Join 500 industry leaders at this year’s event from November 11-13, 2024, and take advantage of the tailored business opportunities designed to drive growth and innovation.
Secure your place today and be part of an event that’s set to redefine the future of the coffee and hospitality industry.
